About us

Cansquared Ltd, for honesty, integrity and reliability


Geoff Matthews - Independent Financial AdvisorI am Geoff Matthews and I formed Can² after many years working for and with other companies in this ever-developing industry of ours. It’s now well over thirty years since I left school, when within two weeks I had begun my insurance career with a good old ‘home service’ company called Refuge Assurance. I was a raw young lad then, but I quickly learnt that honesty, integrity and reliability were essential requirements for survival.

I discovered how products worked and, more importantly, how they could match a client’s needs. Since those halcyon days much has changed in financial services but these important fundamentals haven’t. I’ve passed my exams and since 1997 I’ve specialised in the corporate market, but I still perform my daily duties with honesty, integrity and reliability… with a fair dollop of passion thrown in!

Working with many individuals and businesses over the years has taught me an awful lot about other people and particularly about myself. How to face and handle a group with confidence, how to stand up for what is right and how to ensure that my clients are comfortable and happy with their financial plans. I have advised on and implemented many pension schemes with all kinds of businesses, from hairdressers to hovercraft builders, and discovered that there’s one vital ingredient needed at all times and that’s to avoid the jargon. There’s a plethora of this in Financial Services and much of it is totally unnecessary. So if you want an honest, hardworking adviser who has your best interests at heart and will talk your language, then you’ve come to the right place.


A little more about me…

I’m married to Penny with four grown (and growing) up children between us and I have two adorable granddaughters. My other passions are photography (I run a group in my local village), football (I don’t play anymore) and running (which I should do more of). When I was about thirteen I decided that Norwich City would be my football team, so the choice of colour scheme for my logo and website was an easy one.

One of the things I strongly believe in is change – that’s accepting and embracing it. I think this is the biggest single reason why I’m still so passionate about the industry I work in. Equally important to me though is a ‘can do’ attitude. So many people nowadays will dissuade you from ‘going for it’ and probably only for their own benefit, but you ‘can do it’ and ‘grow with it’ if you think positively – now that’s where Can² came from.

If you’d like to get to know me and my company better, then I look forward to hearing from you.